Selling to Men
This ad does a good job of appealing to men as it appeals to their masculinity and the want that many of them have to both fit in with ‘the boys’ and to be as manly/masculine. The use of the bear paw and mountain terrain in the background appeals to the idea of the outdoorsman, which is commonly seen as one of the typical masculine archetypes, stemming from figures such as Paul Bunyan.
Selling to Women
This ad does a good job of targeting the women of it’s demographic by appealing to the societal expectation that women need to be seen as beautiful. It appeals to the desire everyone has to be wanted and to be seen as attractive by others.
Selling to Children
This ad uses bright colors, examples of the toys the children could get, and interesting text to draw the children’s interest. The ad also uses the stereotypes often assigned to children of certain genders in an attempt to attract a large majority of the children of their respective genders.
Selling to Elderly
In order to attract older people, this ad uses the incredibly old and iconic, Betty White, as a celebrity endorsement. It’s a known fact that Betty is older than sliced bread and a common thought process could be “Wow, Betty is so old. She must trust AARP a lot to be one of their customers. They’re so trustworthy.” Plus there is the offer to meet her, most likely in an attempt for her to tell the winner her secrets to eternal life.
Selling to Wealth
This ad appeals to both those who have wealth and those who long to have wealth by using word such as “Luxury”, “Elegance”, and “Distinction”, all of which are words that are associated with the upper class. This along with smoky air in the ad give a sense of mystique and sophistication.
Uses Color to Sell
The colors used in this ad cause the audience’s eyes to move about it, however the smaller and more condensed shapes, all of varying colors, causes the audience’s eye to spend more time on the sunglasses. The sunglasses also feature heavier lines which draw more attention.
Uses Provocative Imagery to Sell
The woman is used as the focal point of this ad, with her limited clothes causing the viewers’ eyes to travel up and down her body. The ad places their two most important images near her body as well, with the Hardy’s logo being near her thighs and the burger that is the product being advertised being near her face.
Uses Pathos to Sell
The wording used by this ad along with the image of a sad, elderly woman who seemingly has cancer based on the smaller white text at the bottom of the ad. You can see the pain on the woman’s face, which is a mixture of both physical and emotional pain, evoking a sort of pity for the woman.
Uses Nostalgia to Sell
The phrase “hurry, the past won’t last” evokes a sort of fear that this too will soon be end. The use of a more retro style text alls evokes a sense of nostalgia, along with the images of the older television and record player.
Plays on Fear
This ad preys on the constant fear for children that many people have. It also uses the image of the big, scary hands against the petite, innocent, young girl holding her doll to target white families even more so, possibly even appealing to the fear of racial minorities.
Hyperbolic Claim
This ad is in reference to the claim that Obama was not actually born in the United States of America, but rather in Africa. This was somehow a real claim, however this ad takes it to a hyperbolic level by placing an image from The Lion King behind him.
“If” Clause
This ad shows what would happen if guns were as regulated as cars are. With things such as tests in order to operate one, insurance, and other requirements. This ad shows that have more gun control wouldn’t be such a negative or extreme thing as some portray it to be.
Flatters the Voter
This ad flatters the voter by calling them hardworking people, most likely causing many to feel recognized finally, and by a politician nonetheless.
Uses a Celebrity Endorsement
At this time in U.S. pop culture Oprah was still a huge deal. She was an icon, her talk show was still airing and everyone loved her. By getting her support, Obama was able to get the support of many of her fans.
Uses a Call to Action
This ad makes the audience believe that they have the power to stop President Trump and cause him to come clean about everything. It calls for its viewers to ‘demand answers’ from Trump by signing their petition.
Uses an Interrogative
This ad very obviously and outrightly asks the viewer to wonder what kind of president Romney would be. The human mind too often goes to negativity and, with aid from the remainder of the ad, the viewers will most likely go to the negatives of a Romney presidency first and foremost.
Will F. Sign and Symbol 
